Privacy Policy

Effective Date: January 1, 2025 Last Updated: December 22, 2024

Unique Mind Global PTE. LTD. ("Perspection," "we," "us," or "our") provides customer data infrastructure services at perspection.app. This Privacy Policy explains how we collect, use, and protect your information.

Quick Summary

  • What we collect: Account information, usage data, and event data you send through our service

  • Why we collect it: To provide our service, improve it, and communicate with you

  • Who we share with: Third-party destinations you configure (like Google Analytics, Meta, TikTok, Google Ads), service providers, and as required by law

  • Your rights: Access, correct, delete, or export your data

  • Contact: info@perspection.app

1. Information We Collect

1.1 Account Information (When You're Our Customer)

When you sign up for Perspection:

  • Email address and name

  • Company name and website

  • Billing information (processed by Stripe)

  • Authentication data (managed by Clerk)

1.2 Event Data (From Your End Users)

When you use our SDK to track events:

  • Page views, clicks, and custom events

  • Device information (browser type, screen size, operating system)

  • Location data (IP address, country, region)

  • Email addresses and phone numbers (hashed with SHA-256)

  • Custom properties you choose to send

1.3 Technical Information

  • Log data (API requests, errors, performance metrics)

  • Session data stored in Redis

2. How We Use Your Information

2.1 To Provide Our Service

  • Process and route events to your configured destinations

  • Deduplicate events and resolve user identities

  • Generate analytics and reports

  • Monitor service performance and uptime

2.2 To Improve Our Service

  • Identify bugs and technical issues

  • Analyze usage patterns

  • Develop new features

  • Conduct security monitoring

2.3 To Communicate With You

  • Send service updates and notifications

  • Respond to support requests

  • Share product announcements

  • Send billing invoices

3. How We Share Your Information

3.1 Third-Party Destinations You Configure

We send event data to destinations you explicitly configure:

  • Google Analytics 4

  • Meta Conversions API

  • TikTok Events API

  • Google Ads

  • Other advertising and analytics platforms

Important: Once data is sent to these platforms, their privacy policies apply.

3.2 Service Providers

We share data with vendors who help us operate:

  • Google Cloud Platform (hosting and infrastructure)

  • Stripe (payment processing)

  • Clerk (authentication)

  • Cloudflare (CDN and security)

3.3 Legal Requirements

We may disclose information when required by law or to:

  • Comply with legal obligations

  • Protect our rights and safety

  • Prevent fraud or abuse

  • Respond to government requests

3.4 Business Transfers

If Perspection is acquired or merged, your information may be transferred to the new owner.

4. Data Security

We protect your data using:

  • Encryption: AES-256 for data at rest, TLS 1.3 for data in transit

  • Hashing: SHA-256 for personally identifiable information

  • Access controls: Role-based permissions and multi-tenant isolation

  • Infrastructure: Google Cloud Platform with SOC 2 Type III certified hosting

  • Monitoring: 24/7 security monitoring and logging

Note: We are working toward SOC 2 Type II certification (planned for 2026) and ISO 27001 certification (planned for 2027).

5. Data Retention

5.1 Account Data

We retain your account information as long as you have an active account, plus 30 days after account closure for compliance purposes.

5.2 Event Data

Event data is stored for 90 days, then automatically deleted. You may request earlier deletion by contacting info@perspection.app.

5.3 Backup Data

Automated backups are retained for 30 days, then permanently deleted.

6. Data Location

Your data is stored in one of two regions:

  • European Union: europe-west1 (Belgium)

  • Asia Pacific: asia-southeast1 (Singapore)

You select your region during signup. Data stays in your chosen region and is not transferred elsewhere.

Note: United States (us-central1, Iowa) will be added as an additional region option in the future.

7. Your Privacy Rights

7.1 Access and Portability

Request a copy of your data in JSON or CSV format through your dashboard or by emailing info@perspection.app.

7.2 Correction

Update your account information in your dashboard settings.

7.3 Deletion

Delete your account and all associated data through dashboard settings or by emailing info@perspection.app. We'll complete deletion within 30 days.

7.4 Opt-Out

  • Marketing emails: Unsubscribe via the link in any email

  • Event tracking: Use our SDK's opt-out function or respect browser Do Not Track signals

7.5 Regional Rights

  • GDPR (EU/UK): Right to access, rectification, erasure, restriction, portability, and objection

  • PDPA (Singapore): Right to access, correction, and withdrawal of consent

8. Cookies and Tracking

Our SDK may set cookies on your domain to identify returning visitors and track sessions. When consent is denied, we suppress data fields accordingly.

We support Consent Mode v2 for Google services and TCF 2.2 (Transparency and Consent Framework).

9. Children's Privacy

Perspection is not intended for children under 16. We don't knowingly collect information from children. If you believe we've collected child data, contact us at info@perspection.app and we'll delete it immediately.

10. International Transfers

If you're in the EU and choose the Asia Pacific region, your data will be transferred outside the EU. We use Standard Contractual Clauses (SCCs) approved by the European Commission to protect your data.

11. Data Breach Notification

In the event of a data breach affecting your personal information, we will notify you within 72 hours as required by GDPR and other applicable data protection laws.

12. Data Processing Roles

12.1 When We're a Controller

For your account data (email, company name, billing), we're the data controller. We decide how this data is processed.

12.2 When We're a Processor

For event data from your end users, you're the controller and we're the processor. You decide what data to collect and how to use it. We just process it according to your instructions.

This means:

  • You're responsible for obtaining consent from your end users

  • You're responsible for providing privacy notices to your end users

  • We're responsible for processing data securely according to your configuration

13. Changes to This Policy

We may update this Privacy Policy. When we do:

  • We'll post the new version at perspection.app/legal/privacy

  • We'll update the "Last Updated" date

  • For material changes, we'll email you 30 days in advance

Your continued use after changes take effect means you accept the updated policy.

14. Contact Us

Unique Mind Global PTE. LTD. 160 Robinson Road #14-04 Singapore Business Federation Center Singapore 068914

Email: info@perspection.app Website: perspection.app

For privacy-related questions or to exercise your rights, email us at info@perspection.app. We'll respond within 30 days.

This policy is written in plain English to help you understand your privacy rights. If you have questions, we're here to help at info@perspection.app.

Data Pipeline for Digital Marketing and Business Analytics

Contact Us

info@perspection.app

Data Pipeline for Digital Marketing and Business Analytics

Contact Us

info@perspection.app